the guys: shooting for the album
Thursday, February 19, 2009 at 9:07PM
TJ GETZ in methodology, weddings

For us, the album is an essential part of displaying the wedding photos. The album works much like a magazine article, giving each picture purpose and meaning. Of course these images have a purpose, they were, after all, shot on the wedding day. What I'm describing, is not creating a meaning for the pictures themselves, but rather, creating a context that shows off each picture's beauty in the best possible fashion.

A big difference between our style and that of the photojournalist, is that we don't shoot for quantity, but rather the artistic dramatic moments that make up your wedding day events. For us, capturing unique images of your wedding details, and the close friends with whom you've asked to celebrate your wedding, is far more important than documenting every little thing that happened that day.

We are taking a creative snapshot of this most special day. You can look back and see the beauty of the day, and remember the details that took you months to plan. We strive to communicate through pictures, the essence of a day in your life unlike any other you'll likely experience.

How does this pertain to the album design you may ask? When shooting for the album, we are constantly thinking of ideas that will work cohesively on a spread. Instead of simply laying out the images in the order they happened, we want each spread to have a unity, creating a uniform "designy-ness" which looks classier, and more purposeful. We still design the album with "order of events" in mind, however we try not to mix events on the same spread unless they share a uniformity that create a pleasant cohesive design.

The first three images below are an example of three pictures I'd put on the same spread. The last image, is to show a contrast, to help better communicate what I'm saying. The last picture would go better on a spread with yesterday's image or even tomorrow's, however mixing all these images on the same spread would not create the cohesive story that I wish to tell of that particular event.

Article originally appeared on Greenville, SC (http://blog.getzcreative.com/).
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